Customer Service is essential for a business but it is just a part of the whole Customer Experience, defined as any interaction between the company and a customer.
It could be understanding, discovery, nurturing, promotion, purchases and service.
Here is a premium video compilation that has the likes of Steve Jobs, Jeff Bezos and Richard Branson articulating their views on the importance of a positive customer experience.
Enjoy the learnings and share this page with your employees and managers too!